Blog

Thought Leadership

Capturing Tacit Knowledge

An organization has heaps of knowledge like a dungeon full of treasure. A smart organization will be able to identify such knowledge and use it to its advantage. One such knowledge is Tacit knowledge - something that is personal, experiential and intuitive for a professional. TacitKey is a platform that enables working professionals to become… Continue reading Capturing Tacit Knowledge

Social Media

A New Year’s Resolution That Caused a Riot: Facebook’s Algorithm Update in 2018

Note: This blog article was originally published on Passionate Marketers on February 26, 2018. With the dawn of 2018, every brand hurriedly hatched out social media strategies to kickstart the new year with a bang. I, for one, being a social media strategist, was jotting down well-crafted ideas in full swing when Facebook halted me… Continue reading A New Year’s Resolution That Caused a Riot: Facebook’s Algorithm Update in 2018

Social Media

Create A Winning Social Media Marketing Plan For Your Business

Note: This article was published for the Influx blog on 7th February 2018. You can find the original article here: Social Media Marketing Plan Businesses are now thriving on social media at such levels that Mark Zuckerberg had to update the Newsfeed algorithm to restrict the display of branded and public content on Facebook. Brands now have… Continue reading Create A Winning Social Media Marketing Plan For Your Business

Digital Marketing

Why do you need a digital solutions agency?

This is an era where all things we touch turn digital, if not gold. Entrepreneurs want to offer cutting-edge technology, best-selling products, and groundbreaking solutions to the crowd. You are surely mulling over your brand’s future every time you step outside — be it attending business events, hunting for clients or socialising with the industry’s… Continue reading Why do you need a digital solutions agency?

Publications

Writing for the digital media: 7 tips to generate engaging copy

Note: This article was originally written for Influx Worldwide. Please refer to the original post here: Influx Article Is the web content dump yard giving you a slow death? As a digital solutions agency, we are approached by organisations — big and small — for magical makeovers. All day long, our content writers hustle to… Continue reading Writing for the digital media: 7 tips to generate engaging copy

SEO

The Keyword Fixation to Dominate on Google

Note: The article was originally written and published for Influx Interactive on August 9th, 2017. It is 2017, and the great obsession continues. The habit of stuffing websites with keywords under the excuse of “Search Engine Optimisation” (SEO) has not ceased. While keywords are still relevant, they are not as glorified as they once were. Back… Continue reading The Keyword Fixation to Dominate on Google